The WhatsApp API itself is free but messages are charged per session.Ī session includes all messages exchanged between your business and a contact in a 24-hour conversation. WhatsApp offers its Business API as a scalable marketing tool for mid- and large businesses. The superior features and scalability are the main difference between the WhatsApp Business API and the free WhatsApp Business app. One is the free app and the other is the API. Of course your most pressing question is, will WhatsApp charge you money?įirst, there are two WhatsApp for business options.
So let’s explore the WhatsApp Business API Pricing and the various pricing plans you can expect. Sometimes the price is tied to using the rest of the BSP’s platform such as CRM. You need to sign up for a WhatsApp partner or Business Solution Provider (BSP) to access it.ĭifferent providers charge differently, but generally you pay to play.
If you’ve decided to do WhatsApp marketing, it’s important to know how WhatsApp API pricing works for budgeting and planning.Īs you know, WhatsApp Campaigns, the marketing functionality for businesses that want to grow using the messaging app, is available through the WhatsApp Business API.
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